The Incredible Shrinking Boomer Economy: What’s Next?

An excerpt from my August 2009 newsletter:

“Everyone from Mercedes to Nordstrom to designer Vera Wang are scrambling to remake themselves for the Incredible Shrinking Boomer Economy.”

BusinessWeek, July, 23, 2009

“Retailers are scared, and for good reason. The gravy train that has made their shareholders very wealthy over the past three decades—the enormous and wealthy Baby Boomer generation—finally appears to be running out of steam.

We knew this day would come; HS Dent research has long predicted that the Baby Boomers would shift from being big spenders to big savers, just as past generations have done. With the kids grown up and out of the house and with retirement looming, most Americans spend the decade of their 50s aggressively saving for their golden years. Every dollar saved is a dollar that is not spent, and given the size of the Boomer generation, that adds up to a lot of dollars…”

To read the rest of this newsletter, please subscribe here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s